The matrix, shown at right, provides a visual along two dimensions: It has similarities and overlaps to some other older BCG frameworks such as the Growth Share Matrix, Experience Curve, and the Rule of Three and Four. The BCG Advantage Matrix, also sometimes known as the Competitive Advantage Matrix, is a decades old but still relevant strategic framework developed by Boston Consulting Group (BCG). History and Basics of the BCG Advantage Matrix
Despite changes in industry structure, the competitive environment, and the impact of technology since it was originally conceived, it still has applicability as a framework and as a thought tool. The Advantage Matrix is an old Boston Consulting Group classic strategic framework.
